Built by a pizza shop owner:
Rollin' Dough was co-founded and designed by a real pizza shop owner who has been in the business for 30 years.
This isn't a product built by people guessing what you need — it was shaped by someone who's lived it.
Every feature exists because a shop owner needed it, not because a developer thought it sounded cool.
Designed around how your shop works:
Built around the real rhythms of a pizza kitchen, not a one-size-fits-all template.
We didn't start with software and try to make it fit a pizza shop. We started with the pizza shop and built the software around it.
From custom toppings to rush-hour chaos, every detail was designed with your day-to-day in mind.
find out How Much Your restaurant is Losing from Missed Calls every month?
See how much is being lost each month from missed calls.
Every Rollin Dough user comes equipped with more than just a phone answering employee, you get the tools to a complete revenue machine!
24/7 ORDER TAKING
• Menu questions, time ordering, up sells and more your AI employee can handle it all
• Every customer gets through, even during peak hours or after closing.
Call transfering
• Callers can still be transferred into the shop all they have to do is ask
• Same number, same phone, no extras needed
DATA TRACKING
• Customer orders and contact info are always captured and saved for your viewing
• View your best customers, most popular items, busiest times and more...
SMS MARKETING
• Capture more orders by sending out mass texts to specific customers, or to everyone for the most popular pizza events
• Market on autopilot and let us win more business for you with automated campaigns
live orders
• View the transcripts from live orders as they come in
• Toggle estimated wait times on the fly to keep up with the rush
• No apps or special downloads, access your data from anywhere
SMS Ordering
• Customers can respond to marketing messages directly by texting in their order
• Direct SMS orderingrftg that allow you to own the interaction everytime
Win back 20+ hours every month, pick up lost orders from missed calls and maximize revenue with targeted text marketing at your fingertips.
Our AI answers incoming calls, speaks naturally with your customers, collects their order details and confirms everything — no staff involvement needed. All orders are sent to your live dashboard and can be viewed with your provided order tablet.
If the AI can’t complete the order or senses confusion, it automatically alerts your team or transfers the call to your restaurant line. You’ll never lose an order due to a misunderstanding.
The phone answering system can be used full time or with a conditional call setup. This means and call overflow, or calls that your staff missed get picked up by the AI.
Yes! Your dashboard allows you to make menu changes, pricing changes, mark stock out of items and more.
Our AI system complements your existing setup. It handles phone orders — which are still one of the most common ways customers place takeout — while you continue using your online tools as usual. It also opens up your restaurant for text ordering, which is arguably the most convenient way for your customers.
Nope. The system is fully automated and easy to use.
Our AI answers every call instantly, no matter how busy your restaurant gets. It works like an extra employee who never takes breaks, calls in sick, or gets overwhelmed.
Nope. You can cancel anytime on our monthly plan.
IF YOU HAVE MORE QUESTIONS, BOOK A FREE DEMO TO FIND OUT IF YOUR RESTAURANT IS A GOOD FIT
Simple Pricing That Pays for Itself
Customer-funded Order Fees:
$299/month covers your subscription and initial usage, billed on the 1st.
$1.50 per phone or text order — charged as a convenience fee to your customer, not to you. You get that money back.
$0.25 per minute for non-order calls.
SMS marketing — pay per use, only pay for what you send.
Any usage beyond your $299 is added to next month's bill. No contracts you can't understand. No surprises on your bill.
How it works:
1. Your AI takes the order
2. $1.50 service fee is added to the customer’s bill automatically
3. You collect it at checkout
The owner can elect to not pass the fee to the customer bill and pay usage themselves!
24/7 AI Powered Voice & Text Ordering
Upsell and Cross Selling
Order Tablet Supplied
Data Tracking
Custom User Facing Dashboard
Setup & Support
SMS Marketing

No contracts - cancel anytime